what to expect from coaching
Most people arrive with a version of the same sentence. I know something needs to change, I just don't know which thing.
That's a good place to start, and it's more honest than arriving with a plan. Here's what the work looks like from there.
Step one: the honest read
We start with all ten dimensions and no flinching.
The assessment does the first pass — fifty questions, a read on each dimension, Peak or Plateau or Valley. It's useful, and it's also just a first draft. What it can't do is tell the difference between a dimension that's genuinely depleted and one you're describing harshly because you've decided you're bad at it.
That's what the first conversation is for. We go through what the numbers say, and I ask you the questions the assessment can't. People are usually surprised by two things: how many dimensions are sitting at Plateau rather than Valley, and how often the lowest score isn't the one costing them the most.
Step two: one dimension
Then we pick one.
Not all ten. This is where most self-improvement efforts collapse — someone sees four Valleys and tries to condition all four, which is the same more is the answer instinct that produced the depletion.
We choose the dimension carrying the most cost right now, and we condition it with practices sized to the week you actually have. Not the week you wish you had. A practice you'll do twice is worth more than one you'll admire and skip.
Then we read it again. A Valley that moves to Plateau isn't a consolation prize — it's what real progress usually looks like.
Step three: the long climb
Once one dimension is holding, we widen.
This is the part that comes after the summit: mastery, future-proofing, legacy. Staying at altitude, conditioning for demands that haven't arrived yet, and building something that holds when you're no longer the one carrying it.
Not everyone gets here in a first engagement, and that's fine. But it's why the work isn't just triage.
What this isn't
Coaching is not therapy, and a read on ten dimensions is not a diagnosis. If something is heavier than a low score — persistent, or frightening you — the right move is someone licensed to help, and I'll say so.
It's also not accountability theatre. I'm not going to text you every morning. The premise of the whole system is that you're a capable adult whose problem is conditioning, not willpower.
The practical shape
The first session is free. It's an intake and a meet-and-greet, and it exists to answer one question in both directions: do your needs and what I do actually line up? If they don't, I'd rather say so in the first hour than the third month.
Sessions run 45 minutes. That's the default, not a rule — it varies by person and by what we're working on.
Engagements run 3, 6, 9 or 12 months. I prefer working in those blocks rather than session by session. Conditioning is the thing we're doing, and conditioning needs a runway. A dimension that's been in a Valley for two years does not move in three conversations.
Pricing depends on three things: how long the engagement runs, the format — in person, digital, or a hybrid — and the scope of the work. Coaching a young athlete is different work from coaching a senior executive, and the pricing reflects that rather than pretending otherwise.
Which is why there's no price list. I'll give you a number after the first conversation, when I know what we're actually doing.
Where to start
The assessment is free and takes about eight minutes. Bring the results to a conversation, or just take it for yourself and see what it says.
